According to the policy adopted by the Internet Corporation for Assigned Names and Numbers (ICANN), the contact information a domain is registered with must be valid and up to date at all times. In addition, this info is freely visible on WHOIS lookup sites and while this may be okay for firms, it may not be very acceptable for individuals, because everyone can see their names and their personal email and street addresses, all the more so in an age when identity fraud isn’t that atypical. This is why registrar companies have launched a service that conceals the details of their clients without changing them. The service is referred to as Whois Privacy Protection. If it is active, people will view the details of the registrar, not the domain owner’s, if they do a WHOIS search. The Whois Privacy Protection service is supported by all generic domain name extensions, but it’s still not possible to conceal your personal info with some country-code extensions.